During this year’s festive season sale, consumers can expect some of the largest discounts in e-commerce providing profound offers.
Before the festive season, e-commerce giants Amazon and Flipkart lock horns to cash in the festive season buying Indian clients. Several electronics, smartphones, and fashion brands said Amazon and Flipkart’s festive season orders rose to 80 percent over the previous year in hopes that consumer spending will revive during the Navratri-Diwali era.
During the festive season 2019, which is the biggest shopping period for Indian customers, leaders of major brands said the marketplaces have expected an increase of over 40% in customer traffic.
Smartphone manufacturer Realme India CEO Madhav Sheth said sales are projected to increase by 8-10 percent during Diwali compared to 5-6 percent development anticipated throughout 2019. “We expect that migration from feature phones to smartphones will drive revenues, while we have doubled festive orders over the past year,” he said.
Online electronics managers like TCL, Kodak, Thomson, and iFFalcon said their festive orders rose 80-100 percent. For example, in the last festive season, TCL and iFFalcon sold 225,000 televisions together, while marketplaces stock more than twice that amount this year.
Manmohan Ganesh, Chief Operating Officer of BPL’s electronics brand, said festive orders this year grew by 55 percent compared to the previous year when it grew by 25 percent. “Marketplaces are bullish as customer feelings tend to enhance during Durga Puja, Dussehra, and Diwali, and it’s not because individuals have less money, nor is there any reduction in wages,” he said.
Smartphones, consumer electronics, and clothing are India’s three biggest contributors to e-commerce revenues, accounting for about 80% of the company. While internet discounts have tanked the central government post tightening standards for foreign-funded online marketplaces, the contribution of e-commerce to total sales is growing.